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'Honey Boo Boo' premiere a scratch-and-sniff event
When the TLC reality show "Here Comes Honey Boo Boo" returns for season two with back-to-back episodes on July 17, the premiere will come with scratch-and-sniff cards that capture the scents of the rural stars' home life.
"We couldn't think of a more fitting way to kick off the new season than with two Watch 'n Sniff episodes," Amy Winter, general manager of TLC, said in a statement Thursday. "The family loves coming up with crazy games and hijinks, so now our audience gets to play along with one."
The network said nearly 10 million cards, with six scents, would be distributed nationally through inserts in the issue of People magazine being published July 6, and in the Us Weekly being published July 12. Cards will also be available at some Time Warner Cable retail stores and through street teams handing them out in major markets.