The moguls of hip hop

In the '80s, it was the leveraged buyout; in the '90s, technology. But at the beginning of a new century, it's the selling of "cool" that is building empires and making moguls.

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Video: Russell Simmons on hip hop

Multimedia

Audio: Listen to Public Enemy

From the suburbs of Roosevelt, Long Island sprang the conscience of hip hop. Public Enemy shed lights on the problems of being Black in America. The group continues to provide pointed commentary of our society. Here are some of their songs.

Video

Video: DJ Jeff Pearlman

Video

Hip-hop in Roosevelt

October 13, 2004

Hip-hop moguls livin' large and in charge

In the '80s, it was the leveraged buyout; in the '90s, technology. But at the beginning of a new century, it's the selling of "cool" that is building empires and making moguls.

October 13, 2004