Coming soon to the refrigerated aisle: Cold-pressed juices, quinoa salad, spicy black bean hummus. Images of Whole Foods may come to mind, but instead picture none other than the home of the Big Gulp soda — 7-Eleven.
The convenience chain is trying out new, “nutritionally balanced” inventory with the help of fitness guru, P90X creator Tony Horton. The line of sandwiches, salads and juices debuts in 104 stores in Los Angeles area this week.
The new offerings, coming in at an average of 360 calories, include:
-Grilled chicken with blueberry mustard on a whole grain sub
-Stacked roasted turkey breast on a whole grain flat bun
-Golden roasted turkey breast with chipotle black bean hummus
-Spicy black bean hummus and vegetables
-Spicy quinoa with chimichurri dressing
-Curried chicken with pomegranate raita dressing
-Apple, celery, beet, ginger, parsley, spinach, lemon
-Celery, apple, cucumber, spinach, kale, romaine lettuce, lime, lemon, wheat grass, clover sprouts
The items, priced from $4.75 to $6.50 for food items and $4.99 for juice, are made of all-natural ingredients, according to a news release.
“Tony Horton is one of the biggest names in the world of health and fitness,” said Raja Doddala, 7?Eleven’s senior director of Innovation, in the release. “His passion for reaching people and improving their quality of life inspired us at 7?Eleven to offer our guests fresh, upscale selections.”
Horton said the products he helped develop are in line with his goal to improve the health of individuals, and with this collaboration, maybe even “America’s health.”
“My programs like P90X and now P90 are making it easier for folks to get fit,” Horton said in the release. “These healthy THK options at 7?Eleven stores will fulfill the other crucial piece of the equation, which is healthy food and juices. Exercise is fitness, and nutritious food IS health!"
So far, the store does not have plans to expand the line to other locations -- but could consider it in the future if there is a positive response from California customers, a spokesperson said.