A McDonald's on Sixth Avenue is looking to trade in the Golden Arches for the Arc de Triomphe.
The first "French-inspired" U.S. outpost of the fast-food chain has opened in Chelsea, taking its design from the franchise's location on the Avenue des Champs-Elysees.
"We wanted to create that design and that feel, but with a New York spin on it," P.J. Fonseca, owner of the McDonald's at 809 Sixth Ave., said.
And while it's not exactly as nice as being on Champs-Elysees, the restaurant is nicer than your average McDonald's -- or "MacDo," as the cool kids call it in France. Diners are greeted by a concierge, and can order from self-serve kiosks or at an old-fashioned counter. If you're dining in, you'll be treated to table service. The menu is a little different, too.
"We have a French pastry list," Fonseca said. "We have better espresso, lattes, craft coffee."
There are also new sandwiches on a Signature Crafted menu, with options like pico de gallo and guacamole that can be served atop your choice of a burger, grilled chicken or fried chicken.
It's the only of its kind in the country for now, but it could be the start of a trend.
"The launch of this restaurant model is part of our larger effort to become a modern and progressive burger and breakfast company," said Gino Potesta, the vice president and general manager of McDonald's New York Metro Region.
Here's a look at the space and, of course, the food.