Dr. Alon Seifan is trying to save lives, one honey-sweetened coffee and fresh-pressed juice at a time.
Seifan is a full-time neurologist, but he's also the medical mind behind the new NoLIta cafe Honeybrains -- where he's applying medicine to the menu.
"I have all this knowledge that I think can really make a difference in people's lives," Seifan said in a telephone interview. "What can I do with it?"
Seifan asked himself that question a few years ago, and eventually he found that the answer was a restaurant. He looked at evidence-based ways of eating, from the Mediterranean diet to the USDA's guidelines, and worked with the ingredients they had in common.
That broke down to five basic groups, Seifan said: fruits, vegetables, whole grains, legumes and healthy fats.
Here's a look at how those ingredients -- and the one that gives the cafe its name, honey -- are being used at the restaurant, which opens Tuesday.
There's a lot of honey
There's even honey in the coffee
If coffee's not your thing, grab a juice
There are plenty of snacks
Bite into honey-roasted sandwiches
There's lots of fish on the menu
Sip on some matcha or kombucha