Get ready for a Pop-Tarts pop-up.
The toaster pastries -- which, you could argue, were born to pop-up -- took over Kellogg's NYC, the all-cereal café in Times Square, on Tuesday.
The menu goes beyond your typical out-of-the-box (or out-of-the-vending-machine) Pop-Tarts, with items like a personal Pop-Tarts pizza, Pop-Tarts burritos, chili Pop-Tarts fries, a "tart fudge sundae shake" and a "strawberry is my jam" cheesecake.
Pop-Tarts is taking over the show from Feb. 21 through Feb. 26. The pastries once had their own Times Square shop -- dubbed Pop-Tarts World -- but it closed in 2011.