Scrolling through Instagram lately, you may have noticed a rainbow of lattes taking over your feed.

The bold, colorful drinks come in arrays of reds, yellows and greens. But instead of food dye, the photogenic cups are made with unsexy ingredients like spirulina and beetroot.

For Madeleine Murphy, co-owner of the new Williamsburg cafe The End, these wellness lattes are a way to make wellness and nutrition fun.

“We want people to enjoy being healthy,” said Murphy. “I thought it would be cool to create a space where it was very fun to be healthy, and in a very sustainable way. As a busy New Yorker, I never had time for meal planning or making your own nut milks at home, any of that admirable stuff.”