Beyonce is never one to let a Super Bowl-sized opportunity pass.
Before her special appearance in Coldplay’s Super Bowl 50 Halftime Show, she dropped a surprise new single and video "Formation" (Parkwood/Columbia). It’s not clear, though, whether it will be part of the halftime show.
“Formation” is a stunning bit of esteem-building, set to a memorable, space-age beat crafted by producer Mike Will Made It.
“I dream it. I work hard. I grind ‘til I own it,” she sings, following it with yet another catchphrase. “I twirl all my haters.”
You can add that to “I got hot sauce in my bag,” becoming “the black Bill Gates,” and the bit about a post-sex reward at Red Lobster.
The video is even more extreme, with its references to rebuilding and triumph in response to Hurricane Katrina and a young dancer winning over a line of police, before a long shot of graffiti that reads “Stop shooting us.”
Is “Formation” a one-off single for the Super Bowl? Is it the announcement of another surprise album like her industry-changing 2013 release “Beyonce”?
No idea. If she told us, it would ruin the surprise.
And there is definitely a purpose to the timing of “Formation”’s release and its message.
“Earned all this money, but they never take the country out me,” she declares, backing it up with this challenging video on the eve of performing on the biggest stage America has. “I slay,” she says. “Okay.”
No question there.