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Suggestive names sell in beauty

By Dina Fierro | Special to amNewYork

January 28, 2008

Orgasm, Afterglow, Pleasureflush are you blushing yet? Beauty's hottest brands are getting shoppers hot under the collar with suggestively named beauty bounty, that's for sure.

But for every woman titillated by daring names, are there others who find them equally off-putting? We put this question to Marcia Kilgore, founder of Bliss spas and the new Soap & Glory line, which incorporates clever puns into each product's name (think The Scrub of Your Life and Sexy Mother Pucker).

"If people are 'put off' by the name, they aren't the majority," Kilgore said, "We haven't had a complaint yet, and women seem to love it."

Sexy Mother Pucker glosses by Soap & Glory smell delicious-- like cocoa and boost lip volume without the burning sensation of many other plumpers. ($9.99, available at Target)

The Massage a Trois Gift Set packages three of LUSH's most popular solid massage bars, Soft Coeur, Nutts and Mange Too. The heart-shaped bars are super moisturizing and best of all, boast aphrodisiac ingredients like honey and white chocolate. ($29.95, available at LUSH, 7 East 14th Street or www.lush.com)

Six adorable glosses come packaged as bonbons in Dianne Brill's glamorous Panties in a Bunch. ($47.00, available at La Petite Coquette, 51 University Place)

It comes as no surprise that Playboy's line of makeup is suggestively named across the board. For a lovely post-coital flush, try the coral toned Tie Me to the Bed Post Powder Blush ($16.50 at www.shopthebunny.com.)

NARS the Multiple in Orgasm is a solid, shimmery stick that adds a gorgeous glow to eyes, cheeks or collarbones. ($36.50, www.narscosmetics.com.)