Two large corporations have pulled their advertising from the "The View," following an uproar over remarks on the daytime talk show that poked fun at a nurse competing in the Miss America pageant.
"Johnson & Johnson values and appreciates nurses and we respect the critical role they play in our healthcare system," the New Jersey-based pharmaceutical and health care-product giant posted on Facebook shortly after "View" co-host Joy Behar on Wednesday apologized for the remarks. "We disagree with recent comments on daytime television about the nursing profession, and we have paused our advertising accordingly. We're committed to raising the level of awareness about the skill and knowledge that the profession requires, and we send our thanks today and every day to the millions of nurses who touch the lives of patients and their families."
The Pennsylvania-based Eggland's Best wrote on Facebook Thursday that the egg company "appreciates nurses and values the important role they play in family health. In light of the comments about the nursing profession recently made on daytime television we will no longer be advertising on the show in question."
An ABC spokeswoman did not immediately respond to a request for comment.
"The View" on Monday had joked about Miss Colorado Kelley Johnson, a registered nurse who during the pageant's talent section on Sunday did a monologue about her profession.
On Wednesday, the head of the American Nurses Association accepted an apology from Behar, 72. The co-host had professed, "I was just not paying attention. I was looking at a Miss America tape, and there's a woman wearing an outfit with a stethoscope and I'm thinking, 'Is she in the costume?' I didn't know she was a [real] nurse. So I'm used to seeing [contestants] in gowns and bathing suits. So it's not like I was trying to be funny. It was just stupid and inattentive on my part. I didn't know what the hell I was talking about."