Kanye West plans to turn the debut of his new video for “Famous” into an event.

West will appear at The Forum in Inglewood, California, Friday night to unveil the video for the latest single from “The Life of Pablo” (G.O.O.D. Music/Def Jam). Tickets for the appearance went on sale Thursday afternoon for $25.

However, those not in the L.A. area can watch the event on Tidal, both members and non-members, and the streaming service will be the exclusive home for the “Famous” video for a week.

It’s not clear what West has planned for the appearance. After all, “Famous” is the single with the controversial line “I feel like me and Taylor might still have sex,” which rekindled his feud with Taylor Swift, even though West claimed she approved the line beforehand.