Super Saturday brought out big names like Kelly Ripa, June Ambrose, Alec and Hilaria Baldwin, Joy Behar, Shoshanna Gruss, Dennis Basso, Jonathan Cheban, Mark Feuerstein, Rudy and Judy Giuliani, Miss USA Olivia Jordan, Brooke Shields, Molly Sims, Ali Wentworth, Kristen Taekman, Aida Turturro, Joe Zee, Rob Younkers and Rachel Zoe -- and brought in big bucks for the Ovarian Cancer Research Fund.
"I can get crazy, I can get crazy," Turturro said. "I don't knock anybody down unless they give me an attitude and then, yeah, there could be a problem!"
Wentworth stocked up on seven pieces of printed PJs from Jane & Bleecker and had a girls' day with her daughters. "It is beyond a sport. You need a Power Bar, you need to be hydrated. You know me and Gayle King have fought over things, I mean it's rough out there."
Cheban was overheard on the red carpet saying how great his bestie Kim Kardashian looks. He brought his mom along and hit Rachel Zoe's booth, where he was not afraid to throw some elbows.
"You have to like push, you can't be afraid to push ... you need to be able to push people out of the way, you can't be scared cause these are aggressive shoppers looking for bargains!"
Mark Feuerstein spent his day off from shooting "Royal Pains" at the daylong charity shopping event. He jokingly told us, "I'm very focused on my Donna Karan clothing and Michael Kors T-shirt that I'm looking for, so I've got to get in there early and take care of business." He even engaged in some pre-shopping stretches on the red carpet.
Former New York City Mayor Rudy Giuliani stopped by briefly with his wife, Judy Nathan, before hitting the golf course, and although his wife picked out his Super Saturday bow tie, he explained he's quite good at the sport of shopping, too.
"I'm actually pretty good at picking things out, this one is better than that one and that one is better than this one," he said, but added that as far as his shopping patience goes -- it's a half-hour max!
Joe Zee pulled triple duty -- hosting for QVC, running Stitched Fashion Camp with partner Rob Younkers (where June Ambrose and her kids Chance & Summer hung out), and shopping!
The editor-in-chief and executive creative director at Yahoo Style explained that he and Kelly Ripa call Super Saturday "Calorie-Free Shopping."
The Baldwin family showed up for a good cause even though it was "dangerously close to Carmen's nap time," Alec Baldwin said of his almost-2-year-old daughter, who appeared on the red carpet in the arms of mom, Hilaria. The family came in search of Carmen's favorite Melissa Shoes.
Rachel Zoe was both a vendor and a shopper, as she helped her nephew shop.
"I get to do a little shopping but typically I help the seven members of my family shop, my niece, my nephew, my sister, my dad ... my mom has already been here for an hour ... she like turns this place upside down," Zoe said.
She emphasized that the important cause was what makes the day all worth it.
"You know this is a cause that is incredibly close to my heart, unfortunately, and every year it's important to come go out and raise millions of dollars to go to ovarian cancer research because we need more and more money," she said. "There's changes and there's improvement but we know we really need to be able to detect this before it's too late to cure it."