Rumors swirled Thursday morning that Sugar Ray frontman Mark McGrath had died, thanks to a strange and unfounded press release sent out by a company called Prismatics.
McGrath's rep confirmed to Billboard senior editor Alex Gale that the media alert is a hoax... but that was pretty obvious from the start.
"Musician Mark McGrath has died at the age of 46," the release begins. "McGrath was on set filming the second season of entertainment show Hot Package, when he was confronted by a masked gunman and shot several times. The former Sugar Ray frontman died in the arms of his co-host Derrick Beckles on the Hollywood set of the show."
Seemingly just to add insult to injury, the report continues, "In honor of Mr. McGrath's legacy, his team is asking in liu of flowers, fans post a Sugar Ray Selfie, holding a packet of sugar over their heart. #RIPMARKMCGRATH"
A packet of sugar over their hearts?!? Really??
Regardless, #RIPMARKMCGRATH has started popping up on Twitter, ranging from genuinely sad fans, to people calling out the hoax to others taking the opportunity to bash McGrath's musical career.
If nothing else, this incident has reminded us, once again, that the Internet is a scummy, scummy place.