As construction starts to transform the Ed Sullivan Theater in advance of Stephen Colbert's debut as host of The Late Show, Colbert turned the theater into an ad for his new neighbors. 

Good guy Colbert wanted to make sure that renovations didn't hinder business for Angelo's Pizza, hidden underneath the construction scaffolding. 

His solution?  A huge sign over the scaffolding, complete with two pictures of Colbert happily enjoying a slice, letting passersby know that Angelo's is open during construction. 

We knew everyone loved pizza, but Colbert is going beyond love.

The Late Show With Stephen Colbert premieres September 8 on CBS.