New York just got that much more ridiculously good looking. And just plain ridiculous.
Three men in leopard suits blared trumpets at the corner of 14th Street and 8th Avenue on Tuesday afternoon, as more male models (read: out-of-work actors) in shiny silver suits posed or flew by on scooters sporting "Blue Steel" faces to announce the grand opening of The Derek Zoolander Center for People Who Don't Age Good -- or DZCFPWDAG, for short.
This collaboration between Kiehl's and "Zoolander 2" offers an exclusive 6.5-step program to keep you really, really ridiculously good looking.
Gaining a few stress wrinkles is more likely after a visit to the DZCFPWDAG, because this is New York, and any free experience will be really, really ridiculously crowded.
Take a look inside.
Welcome to DZCFPWDAG
Animal-print attire is not required to enter the pop-up center at 88 8th Ave., but why not dress up a little? (Credit: Melissa Kravitz )
This is Derek Zoolander's gift to you
Another great gift would be free movie tickets, but that wouldn't sell beauty products. (Credit: Melissa Kravitz )
Step 1: Do you age good or NOT good?
Chances are, you age not good, and a guy in a silky blue shirt will tell you approximately how elderly you look before pushing you into the next step. (Credit: Melissa Kravitz )
Step 2: Decontamination
This is the part where men in Ebola suits spray you with Kiehl's products. Instant decontamination! Ask nicely and you may get a free bottle to take home. Or you can skip this step and buy one online. (Credit: Melissa Kravitz)
But really you don't need a hazmat suit to try these Kiehl's products
Beauty is a science. (Credit: Melissa Kravitz )
Step 3: Youthful scents-ability
This step includes inhaling both pleasant and unpleasant scents from colorful machines. You can skip it if you're in this for the free products. (Credit: Melissa Kravitz )
The Top Secret Fountain of Youth is off-limits
But who wants to look that young anyway? (Credit: Melissa Kravitz )
Step 3.5: PTNR
Pants-to-nipples ratio is a very important part of youthfulness, according to an actor reciting a script most likely not written by the "Zoolander" screenwriters. When you're born, you don't wear pants, which means you look youthful. No babies were present at the DZCFPWDAG on Tuesday. (Credit: Melissa Kravitz )
This is the look you're going for
Pull those pants down! Look young! (Credit: Melissa Kravitz )
Step 4: Phalangeal preservation
Both your right and left phalanges need to look good for the ultimate youthfulness. (Credit: Melissa Kravitz)
You may even meet your identical hand twin on the runway
Dress up your fingers and show off your stuff! (Credit: Melissa Kravitz )
Step 5: Youthify your insides
Here, you can relax in a weirdly constricted corner and breathe some free oxygen. (Credit: Melissa Kravitz )
Free wisdom is available throughout the center
Soak it in. It will keep you young. (Credit: Melissa Kravitz )
Prepare for your newfound youthfulness with this Zoolander bible
This is important for Step 6. (Credit: Melissa Kravitz )
Step 6: Rebirth certification
If you thought you were getting out of here without a photo booth, you've never been to an event before. Choose your favorite face from the Derek Zoolander lookbook of really, really ridiculously good looking looks. (Credit: Melissa Kravitz )
You know you're only here for the Instagram anyway
#BlueKiehl (Credit: Melissa Kravitz )
Limited-edition Zoolander products by Kiehl's are also available for sale
The Blue Kiehl's Men's Collection is $25 and The Ridiculously Youthful Collection is $26. Other select Kiehl's products are available for purchase as well.
The DZCFPWDAG at 77 8th Ave. will be open on Feb. 9-11 from 4 p.m. to 8 p.m., Feb. 12 from 3 p.m. to 9 p.m. and Feb. 13 from 12 p.m. to 6 p.m.(Credit: Melissa Kravitz )