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New stores in the Hamptons

Busy, busy — that’s the retail scene this season in the Hamptons. Yet, for some reason, everything tends to pale in the looming shadow of the Kardashians’ pop-up clothing boutique, DASH, to be featured on the E! reality show, “Khloé and Kourtney Take the Hamptons,” airing this fall.

The shop has recently landed with more than a bit of controversy at 64 Jobs Lane in Southampton. Some folks are pleased about it, but many fear that the infamous duo (along with rumored visits from highest- profile sister Kim, Kanye West and baby North) will induce the Snooki factor … remember “Jersey Shore?”

But new shopping options are far from being just about the Kardashians. Morley Quatroche Jr., of the Morley Agency, a real estate broker in Southampton, says, “This has been the most interesting spring in a long time. My forecast for the season is that there are going to be a lot of happy retailers. And I think you’ve got more retail choices than you’ve ever had. I’m really tickled.” So Kardashians and beyond, here’s a look at what’s new in the Hamptons this summer.