Busy, busy -- that's the retail scene this season in the Hamptons. Yet, for some reason, everything tends to pale in the looming shadow of the Kardashians' pop-up clothing boutique, DASH, to be featured on the E! reality show, "Khloé and Kourtney Take the Hamptons," airing this fall.

The shop has recently landed with more than a bit of controversy at 64 Jobs Lane in Southampton. Some folks are pleased about it, but many fear that the infamous duo (along with rumored visits from highest- profile sister Kim, Kanye West and baby North) will induce the Snooki factor ... remember "Jersey Shore?"

But new shopping options are far from being just about the Kardashians. Morley Quatroche Jr., of the Morley Agency, a real estate broker in Southampton, says, "This has been the most interesting spring in a long time. My forecast for the season is that there are going to be a lot of happy retailers. And I think you've got more retail choices than you've ever had. I'm really tickled." So Kardashians and beyond, here's a look at what's new in the Hamptons this summer.