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Juicy Couture stores to close as brand refocuses
The California clothing brand Juicy Couture -- famous for rhinestone and glitter designs -- is closing all of its U.S. stores.
Existing Juicy Couture stores in the U.S. will be phased out and replaced beginning in 2015 with new "concept" locations in high traffic areas like New York City, Los Angeles and Vancouver, company officials said Tuesday in a release.
The Juicy Couture brand is under the ownership of Manhattan-based Authentic Brands Group, LLC. Company officials said the old retail stores, which were opened by a previous owner of the brand, were no longer representative of the Juicy Couture brand and the company's vision for its future.
Juicy Couture has been available in nearly 200 Juicy Couture stores, Juicy Couture outlet stores and select department stores in about 60 countries throughout North America, Europe, Asia, Latin America and the Middle East.
ABG officials said they plan to open another 127 stores and "shop in shops" over the next five years in major cities across the world.
Media representatives at ABG did not respond immediately Tuesday to requests for comment on the closings and number of affected locations.