Ithaca has surrendered.

In a tongue-in-cheek campaign, the tourist agency charged with promoting the upstate town is instead inviting visitors to its website to head to the The Florida Keys instead.

“That’s It. We surrender. Winter, you win,” says a message that pops up at www.visitithaca.com. “Key West anyone?”

The pop-up also features a beach scene complete with people in scuba gear.

Blaming the “ridiculously stupid weather,” the site encourages anyone interested in visiting Ithaca to return “when things thaw out.”

The temperature had reached a blistering 12 degrees in Ithaca by mid-morning Thursday. The entire region has been blanketed in an arctic freeze that has blasted the Northeast with single-digit temperatures, snow and ice.