Accused of being "reductive," "objectifying" and "unempowering," a University of Alabama Alpha Phi sorority recruitment video has been taken down. With hundreds of thousands of views on YouTube before its deletion, the video gained even more attention after an opinion piece on AL.com was published.
The video, which the column called "worse for women than Donald Trump," features sorority members prancing in bikinis and wearing Crimson Tide football jerseys around campus.
"It's a parade of white girls and blonde hair dye, coordinated clothing, bikinis and daisy dukes, glitter and kisses, bouncing bodies, euphoric hand-holding and hugging, gratuitous booty shots, and matching aviator sunglasses," writes A.L. Bailey for AL.com. "It's all so racially and aesthetically homogeneous and forced, so hyper-feminine, so reductive and objectifying, so Stepford Wives: College Edition. It's all so ... unempowering."
Alabama University's associate vice president for university of relations Deborah Lane released a statement Aug. 15 denouncing the video.
"This video is not reflective of UA's expectations for student organizations to be responsible digital citizens," the statement read. "It is important for student organizations to remember what is posted on social media makes a difference, today and tomorrow, on how they are viewed and perceived."
Despite the criticism surrounding a lack of diversity in the video, the university noted an increase in minority participants.
"Of the total number of women who accepted bids, 214 were minorities, a number that increased by nearly 13 percent," the University said in a news release. "And, the number of African American students who received bids increased by 19 percent, to 25."