Rachel Weingarten frequently writes about consumer trends, the cult of celebrity and the intersection of personality, art and commerce. Rachel is the author of three non-fiction books. Her new book, Ancient Prayer: Channeling Your Faith 365 Days of the Year, will be published by Fall River Press in September 2014. She's a weekly columnist for Parade.com and writes for outlets including CNN Digital, Esquire.com, Fortune, Newsday, USA Today and others. Rachel was an early internet entrepreneur, former celebrity makeup artist and founded the first low-fat mini muffin company approved by the FDA. She created, wrote and acted as the on-air talent for a series about women entrepreneurs that aired on CNN. Rachel is a sought after speaker and can sometimes be found leading personal branding seminars at NYU or teaching about the history of cosmetic and fragrance marketing at FIT, both on the graduate level. Rachel is a native of Brooklyn currently working on her fiction debut, the “Real Brooklyn Girl,” mystery series.