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Time to bring the heat?

By David

In the primaries, when Hillary carped that Obama was woefully nice and naive and couldn't possibly be ready for the onslaught of the GOP in the general, Obama countered that he knew how to play the game, and always would fight fire with fire.

In the primary, he proved it, getting into a tit-for-tat over who was ready to do what at 3 a.m.

It's surprising then that the Obama folks found themselves on their heels last week with "The One" and the Paris/Brittney mash-up.

I'd be curious to hear what the reasoning for the delay from the Obama team is. Pundits may not like negative ads, and the conventional wisdom is that they turn off independent voters, but negative ads almost always always work to drive down enthusiasm and turn-out for an opponent.

And for those that think it's too early for mudslinging, it's worth remembering that it was almost exactly a year ago that Swift Boat Veterans for truth unloaded on John Kerry.

Obama's tentatively getting into the game with this on gas prices:

But I can't imagine McCain gets to take too many more unanswered shots.

Stay tuned.

Tags: david freedlander

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