I see how it works now.
McCain picked Sarah Palin because her lack of experience highlights Obama's relative lack of experience.
McCain picked Sarah Palin because her past membership with a political party advocating Alaskan secession will only remind voters of Obama's relationship with Jeremiah Wright.
McCain picked Sarah Palin because her extended (and growing!) brood means Obama isn't the only family man on stage.
Man, the Republicans are totally airtight on this thing, and the Democrats are just walking right into it.