Fox announced its long-anticipated hiring of former ESPN personality Colin Cowherd on Wednesday, including as host of a three-hour sports talk radio program that will be simulcast on Fox Sports 1 starting Sept. 8.
Cowherd's show will air from noon to 3 p.m., overlapping with the first two hours of the current simulcast schedule of Mike Francesa's WFAN radio show. Fox said henceforth Francesa's show will be simulcast on Fox Sports 2, which is seen in fewer homes than FS1, and Fox Sports Go from 1 to 6 p.m.
Francesa, who currently is on vacation, declined to comment about the development.
He has been openly critical of Fox's treatment of his simulcast, which frequently has been bumped off FS1 or off television altogether for soccer matches and other programming.
Cowherd also will become a member of the "Fox NFL Kickoff" show, which will be seen on Fox from 11 a.m. to noon on NFL Sundays, preceding "Fox NFL Sunday."
"It's hard to put into words how much fun it is for me, as a broadcaster, to build something with really smart, talented people," Cowherd said in a news release. "I can't wait for this next chapter in my career to start. Fox Sports is the perfect spot for me at this time in my life."
ESPN dismissed Cowherd last month, a week before he was scheduled to leave the network, in the wake of comments on his radio show in which he appeared to question the intelligence of Dominicans, remarks for which he subsequently apologized.