Elvira, Mistress of the merchandising

10/28/09
elvira
By Emily Hulme

Elvira, Mistress of the merchandising

The AV Club is really on a roll these days. If you haven't read their Bronson Pinchot interview yet (the one where he talks about Tom Cruise), do it. It's all-around fascinating.

And now in time for Halloween, they talk to Elvira. The interview is far more interesting than it has any right to be. I had no idea that Cassandra Peterson (that's her real name) had so much to say. I'm pretty anti-autobiography (I think they're boring, generally), but if she wrote one, I'd definitely read it.

Anyway, she comes across as very intelligent and very self-aware, two traits I admire in people. A sample quote:
As a perfume, Evil:
AVC: What did Evil smell like?
CP: It actually smelled really good. The guys that did it for me worked on the really high-end perfume at the time, which I think was Black Diamond by Elizabeth Taylor? [White Diamonds.—ed.] Initially they wanted us to release it in high-end department stores, but I said, “No way. My audience is trailer-park trash. We need to put this in drugstores for five bucks a bottle.” It’s like, I got approached to do a wine one time. And I was like, “Mm-mm. Elvira’s not a wine-drinking gal. She drinks beer.” I know my audience, and it’s not that high-class. [Laughs.] If you like me, you’re either white trash or gay. Just kidding! Nope, not kidding

I would totally drink a beer with Elvira.
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Elvira, Mistress of the merchandising

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