All eyes on new Warby Parker flagship
Cult eyewear favorite Warby Parker's new SoHo flagship store is truly a sight for sore eyes.
The brand, known for its quirky, vintage-inspired eyewear and its philanthropic side -- for every pair of glasses sold, the company donates a new pair to those who can't afford glasses on their own -- has experimented with Big Apple pop-ups in the past and sells some frames out if its quaint Lafayette Street showroom, but this is its first retail outpost.
The chic boutique's design was inspired by the New York Public Library, with reading lamps, lounge chairs and books spread throughout the store -- paying homage to the founders' passion for literature. Eyewear is displayed along sleek white shelves, which also house colorful stacks of classic novels. Some books in the shop are also for sale.
Take a swing along the ladders lining the walls to look at an array of sunglasses and optical frames that are as stylish as they are affordable, with prices ranging from $95-$150. An optometrist is also available daily.
Besides new frames, shoppers can leave with another "spec"-tacularly stylish memento: A snapshot taken in the store's photo booth.
121 Greene St., 646-568-372