amNewYork tops Metro in circulation, audit finds
Nearly 10 years after debuting as the Big Apple’s first free daily, amNewYork continues to be the morning read of choice for New Yorkers.
According to the latest report by the Certified Audit of Circulations (CAC), amNewYork has a daily circulation of 325,469, almost 20,000 more a day than Metro.
And when it comes to Manhattan, amNewYork demolishes the competition with a daily circulation of 292,300 compared to Metro’s 219,099, according to the CAC three-month audit ending March 31, 2013. The disparity is even greater for amNewYork’s Friday weekend edition, which averages 353,470 — over 40,000 more than Metro — the audit said.
Not only is the circulation audit the most important step in providing analytical data about a publication’s value as an advertising medium, it confirms the reach of a newspaper by verifying the number of copies taken each day.
“The overwhelming dominance of amNewYork in the New York City metropolitan area is indisputable with the latest audit statements,” said amNewYork Publisher Valerie Green. “The numbers are clear and irrefutable: amNewYork is the largest free daily newspaper in New York City. As such, we deliver the largest audience and the most traffic for our advertisers.”
“amNewYork gives our loyal readership something new to look forward to each day,” Green said. “In March, we introduced a revamped, dynamic look that includes new features, including our popular opinion page, which features biting editorials and thoughts from fresh voices in the city.”
And just how does amNewYork get the news in everyone’s hands? Every day 170 promoters hand-deliver the paper at high-traffic areas throughout the city. And of course, it’s hard to miss one of amNewYork’s more than 1,000 red distribution boxes.
In short, when it comes to a strong New York presence and visibility with the city’s readers, amNewYork is unmatched.