Artists: Topshop isn't 'Tops'
Shoppers wait to get into Topshop on April 2. (Getty)
Not everyone wants to shop till they drop at Topshops new SoHo store.
Topshops neighbor The Puffin Room, an alternative art and performance space on Broome Street, has retaliated against the British chains NYC opening by hanging anti-Topshop signs in its windows.
The signs mockingly offer lobotomies to Topshoppers, use of toilets to bulimics and pairs of model Kate Moss used underwear to fashionistas. (Moss designs for Topshop, and she cut the ribbon in front of the store last Thursday).The phrases, well, they just came from looking at all of those clueless shopaholics, said Carl Rosenstein, director of The Puffin Room, which opened in 1996. The signs are my natural response to overt stupidity.
To keep the clothing store from overcrowding during its opening weekend, Topshop directed waiting shoppers to line up in front of 484 Broadway and then wrap around the corner to Broome Street landing right in front of The Puffin Room.
"To see people, waiting on line for two hours to go shopping has to be the height of mindless decadence," said Rosenstein, who has lived in SoHo for 30 years.
Meanwhile, Topshops next-door neighbor, the year-old outpost of the clothing chain Madewell, posted signs in its windows welcoming Topshop to SoHo.
Topshop declined to comment.