Brooklyn Trader Joe's opens Sept. 26
There's good news for the person who left this note outside the Trader Joe's building in Brooklyn. (Photo by mtrelaun on Flickr)
Tired of lugging your Trader Joes groceries all the way from Union Square to your Brooklyn abode? Is the journey on the L train melting your frozen foods and reshaping your popsicles?
The end is in sight: Brooklyns first Trader Joes opens Friday, Sept. 26. The store is throwing an opening celebration that morning with a ceremonial lei cutting, live music from a Caribbean steel drum band, an appearance by Brooklyn Borough President Marty Markowitz, and giveaways to the first 100 customers on opening weekend.
The quirky, California-based grocery chain has stuck to their usual interior design of cedar-covered walls and Hawaiian-inspired elements, but this particular store has tried to stay true to its Brooklyn location. The stores workers teamed up with the Brooklyn Historical Society to put up murals of the boroughs key sites around the store. The huge photograph-like scenes depict places like Coney Island, the Brooklyn Bridge, Ebbets Field, and Downtown Brooklyn.The new store, which used to be an Independence Bank, is at the intersection of Court Street and Atlantic Avenue. The building was erected in 1923 and stands on an important battle site from the Revolutionary War. Because of this historical significance, Trader Joes and the developer have tried to preserve as much of the original building as possible. The structures marble paneling, antique chandeliers, and a plaque commemorating George Washingtons victory over the British are some of the historical elements the company kept.
Trader Joes will also use hand-designed signs and chalkboards at the end of aisles to further pay homage to Brooklyn. These signs will use old fonts and lithograph techniques to celebrate Brooklyns past.
Trader Joes wants to celebrate the rich heritage of Brooklyn, spokeswoman Alison Mochizuki said. The company wants to be seen as a neighborhood store.
Trader Joes is a low-price grocery store that carries domestic and imported foods. Many of the goods sold there are under the Trader Joes private label, which helps customers save by buying store-brand items.
Unfortunately, fans of the Trader Joes popular wine Two Buck Chuck will still have to trek to Union Square to get the goods. The Brooklyn outlet doesnt sell wine.
-- Amanda Magnus