Column: Apple rekindles its rivalry with an old foe
Just when we thought we had Apple all figured out, the company still manages to surprise us. Not only that, it surprised us in the way it surprised us.
Yesterday, Cupertino ventured upstate to San Francisco and held its annual fall press event to showcase its newly revamped iPad line as well as some incremental updates to the MacBook Pros, a brand new Mac Pro desktop, and new versions of its Mac OS X operating system and app suites.
All in all, the event was pretty lackluster, if not expectedly so. The larger iPad got a new suffix (Air, specifically) due to its slimmer, lighter design. The MacBook Pros got negligible processing upgrades that reduce the lag and stutter from previous models. And the Mac Pro, although sleekly crafted, is so prohibitively and mind-bogglingly expensive at $2,999 that it would be hard to justify buying one even taking the pesky Apple Tax into consideration.