Column: What Google risks with its KitKat name
The tech world let out a collective "Huh?" this week as Google revealed the nickname to its upcoming version of its Android operating system.
Similar to Apple's branding of Mac OS X versions after various wild cats, Google nicknames each major Androidrelease after a confectionary treat. And following in the alphabetical footsteps of Cupcake, Donut, Eclair, FroYo, Gingerbread, Honeycomb, Ice Cream Sandwich, and Jelly Bean is ... KitKat?
Breaking the pattern of generic desserts, Google has opted to go "full trademark" and dub Android 4.4 with the name of a candy owned by Nestle and licensed by Hershey in the United States.