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Discounts (barely) helping NY shoppers through season
Photo credit: Urbanite
Shops on 34th Street in midtown Sunday advertised sales galore.
Last-minute Christmas shoppers were greeted Sunday by massive signs announcing deals galore, but most New Yorkers were unfazed. At the stores lining midtown’s 34th Street, shopping bags were a more rare sight than last year.
Deborah Raji snapped just two $25 sweaters, marked down from $40 at Banana Republic, calling the deals “decent.”
“The sales are equal to last year,” said Raji, a 24-year-old from Harlem.
The brightly colored store displays advertising $5 deals (H&M) and up to 70 percent off (Aldo shoes) were only meant to lure customers inside, said Liza Pizzaro, 37.
“Discounts are the same as last year, if not worse,” huffed the Bronx resident. “And we have less money to spend so they’re just killing us.”
Humay Guliyeva, an Upper West Side resident, stood out in the crowd with her masses of shopping bags. She admitted she wouldn’t be able to buy as much if she didn’t shop at stores known for their deals, like H&M and Old Navy.“The really good stuff — the quality clothes and designer brands — are never on sale anyway,” said Guliyeva, who bought a $7 T-shirt from Old Navy.
“People just shop,” the 23-year-old said. “It’s Christmas, and they have to buy presents.”
Jailito Rodriguez emerged from Dr. Jay’s, a clothing store whose windows were plastered with announcements of a “super sale” of items 40 to 80 percent off the original price. He had saved $40 on his purchase of a backpack, hat and gloves.
“There are definitely more deals, and it’s probably because of the poor economy,” said Rodriguez, 28, who works in midtown. “And people are buying. We tend not to think when we see a deal.”
(Photos: Emily Ngo)
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