Food Network launches site for 20-somethings
"Top Chef"'s Spike Mendelsohn and "Next Food Network Star"'s Kelsey Nixon are stars of a cooking show on the Food Network's new food2.com site geared at the 20-something crowd.
By Emily Mathis
Special to amNewYork
In attempt to pull in more of the short attention-spanned, 20-something crowd and fewer of the can sit through an entire T.V. show, 40-somethings, Food Network has launched Food2.com, a multimedia site focused on cooking, eating, and drinking.
Original video series include the under-five minute Kelsey & Spike Cook: By the Book and Off the Hook, hosted by Top Chef Chicagos Spike Mendelsohn and Next Food Network Stars Kelsey Nixon. In each episode Nixon gives time-tested recipes such as French toast with pecan syrup, while Spike goes more adventurous with the likes of brown butter and grape pancakes.The site will also feature Kitchen Conspirators following the three chefs behind Brooklyn underground supper club Whisk & Ladle as they prepare dishes for their guests. Tips such as where to get the best sushi roller, recipes for the best mint julep, and a blog discussion on musician KNaan versus Naan, are geared to the new demographic. To top it all off, the site is Twitter and Facebook integrated. The current site is in beta form so it is a bit sparse but seems a promising resource once it figures itself out.