Fossil store opens on West 34th Street Monday; building's facade not quite as ugly
The facade of the building at 38 W. 34th St. was cleaned up, but is still no stunner. Click on images to expand. Below, the storefront itself has a sleek look. (Photos by Rolando Pujol)
Not that long ago, the facade of 38 W. 34th St. was one of the most bizarre in the city. It was covered in corrugated metal, had roughly cut windows and displayed bizarre signage for a mysterious "Dr. Locke" and "Foot Saver." We recently noted its destruction, and the news that Fossil would be opening an accessories shop in the building, and now we have an update.
The Fossil shop is set to open at noon Monday, according to employees who were busy polishing up the store today, and the facade, well, you can judge for yourself. The lower half is sleek, with stone accents. But the top looks like a cleaned-up version of the old facade, which disappointed us. We were expecting something a little different. Maybe it's not the ugliest facade in the city anymore, but it's certainly not in the running for the prettiest.
-- Rolando Pujol