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Free coffee alert!
Talk about creative marketing. Unlikely pair Starbucks and Zipcar have teamed up to reward good samaritans.
Starting today, Zipcar will be driving around New York City with life size magnetic version of Starbucks signature red holiday cups attached to their roofs. When someone stops to warn the drivers about their coffee, the drivers will then spread the message, “Happy Holidays,” and rewards the good Samaritans with a Starbucks gift card. The promotion will continue through Friday, December 12.
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