'Good Morning America' tops 'Today' in morning show ratings
The morning show war appears to have a new victor.
ABC's "Good Morning America" booted NBC's "Today" show from its top spot in weekly viewership, a position it has held for 16 years straight, according The New York Times.
Preliminary Nielsen ratings show "GMA" has about 5,147,000 total viewers the week of April 9. That's 13,000 more than the 5,134,000 garnered by "Today." The official ratings will be released later this week.
“This is an exciting day but we will save any celebrating for when the final numbers come in on Thursday,” said Tom Cibrowski, senior executive producer of “GMA,” in a statement Monday.
Jim Bell, executive producer of “Today,” congratulated the competitor, but not without mentioning the success of his own show and its “incredible” achievement of maintaining the 16-year streak.
“So as we tip our caps to the team at ‘Good Morning America,’ we can also take a bow ourselves and recognize the work done by countless staffers for so long,” he said in a statement also released Monday.
“GMA” took a stab at “Today” earlier this month by taking on former “Today” co-host Katie Couric as a guest anchor. “Today” fought back by featuring Alaska governor Sarah Palin as a guest host.
That said, “Today” continues to lead “GMA” with viewers in the coveted 25-54 demographic, according to the ratings.