May 19, 2013
  • Google gives users a say in their online lives

    By Jason Fink

    Now there’s another reason to Google your ex.

    The search engine behemoth is allowing users to exert some control over what people read about them on the Web.

    The company Tuesday launched a tool to create personal profiles that will appear on the bottom of search results pages when someone looks up a name.“When searching for yourself to see what others would find, results can be varied and aren't always what you want people to see - whether it's someone else with your name, or the finishing time from that 5K you ran back in 2002,” the company wrote on its blog. “We want to make that better and give you more of a voice.”

    The service, which is open only to those who create a Google account, allows users to build what is essentially a mini Web site with information, photos and links to Facebook profiles or other Web sites.

    The profiles will not replace the regular search results.

    “Once again, Google is bringing an innovation to the Web that is noteworthy and helps promote Google, if nothing else,” said Robert Kubey, director of the Center for Media Studies at Rutgers University. “Before long Google will control the planet Earth.”

    He added that many people will likely find the service useful, as often search results don’t reflect the most important part of someone’s life or work.

    To create one, go to google.com/profiles or search “me” on Google and click on the link at the top of the page.

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