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Investing in women's futures
Photo credit: Urbanite
Though her background, and day job, is in public relations, Gabrielle Bernstein has always been passionate about her other roles — as a life coach and motivational speaker.
It was her desire to empower women that led to the launch of Herfuture.com. “The idea is to be a safe space for women to communicate with one another,” she says.The site, which launched last August, has a similar functionality to Facebook: People create profiles and join groups to connect. Groups are based on shared interest and called “power posses.”
There are mentors — mostly women from Generation X and Baby Boomers — and mentees — primarily Gen Y-ers — who share experience and advice.
Bernstein’s already seen her site’s connections translate into real jobs and internships, through postings on the home page as well as in the Career Connection power posse.
But, Bernstein stresses that while internships and jobs will inevitably come out of the site, it’s about more than just professional connections.
“The site is about empowering a woman, not just about getting a job,” she says.
Photo: Gabrielle Bernstein
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