J. Crew's newest sidekick
We fell in love with Madewell’s preppy yet urban-friendly styles when the J.Crew-owned brand hosted a pop-up shop over the holidays. So you can guess our mood now that Madewell opened a permanent boutique in SoHo this morning.
At a preview shindig last night, we got a better taste of the flavor of the brand — and picked out our must-have pieces for the spring.
Buffalo plaid bowery blouse ($62), cotton scarves in one of a variety of prints (prices vary), wellies in bright yellow or green ($98), striped hoodie sweater in navy blue and green ($65), short-sleeved cardigan in gray ($48) and a killer pair of tall boots (a splurge at $268).
Mm, that’s a pretty long list. Better start saving now.
Visit Madewell at 486 Broadway at Broome St., 212-226-6954.
— Julie Gordon