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"Mr. Six," the dancing Six Flags mascot, is back
Photo credit: Urbanite
"Mr. Six"
As mysteriously as he arrived, he vanished. Now, “Mr. Six” has been resurrected.
The enigmatic mascot for Six Flags, the national chain of amusement parks, was basically buried by the company’s top brass in 2006 after a stint as their face of summer fun. “Mr. Six” is the hairless, tuxedoed old man who dances crazily to “We Like to Party” by the Vengaboys.
Following a shake-up at the company, a new marketing strategy was conceived, one that ditched “Mr. Six.” In fact, a marketing company that sought the account even hosted a mock funeral for the character.
“Clearly, after a three-year hiatus we are ready to bring him back,” said Angie Vieira Barocas, senior vice president of marketing at Six Flags.Six Flags has begun to roll out an eight-commercial campaign using “Mr. Six.” The character doesn’t dance as much and he talks now, but only to judge how good a time people are having.
“He is the rater of fun,” Barocas said. Borrowing from last season’s campaign, “Mr. Six” has taken over the “more flags, more fun” duties from “Flagman,” a young Asian man who would screech the slogan in an Asian accent.
Some groups were offended by last year’s campaign, including the Asian American Legal Defense and Education Fund.
Returning to “Mr. Six” was a matter of appealing to people’s sense of nostalgia, Barocas said.
“Mr. Six” will appear all summer at all U.S. locations, including Great Adventure in New Jersey. Oh, and he also Tweets now (twitter.com/TheRealMrSix).
One advertising company is feeling pretty good about the “Mr. Six” revival.
“I wish him well,” said Alan Kalter, CEO of Doner, which conceived the crazy old guy. Kalter said his team was dropped after the original run of “Mr. Six,” because the company thought they were out of touch. He said bringing the mascot back is a vindication of his vision.
The actor who plays “Mr. Six” is still a mystery. Barocas wouldn’t say if it’s the same person as last time. She only said: “ ‘Mr. Six’ is back.”
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