"Mr. Six," the dancing Six Flags mascot, is back
As mysteriously as he arrived, he vanished. Now, Mr. Six has been resurrected.
The enigmatic mascot for Six Flags, the national chain of amusement parks, was basically buried by the companys top brass in 2006 after a stint as their face of summer fun. Mr. Six is the hairless, tuxedoed old man who dances crazily to We Like to Party by the Vengaboys.
Following a shake-up at the company, a new marketing strategy was conceived, one that ditched Mr. Six. In fact, a marketing company that sought the account even hosted a mock funeral for the character.
Clearly, after a three-year hiatus we are ready to bring him back, said Angie Vieira Barocas, senior vice president of marketing at Six Flags.Six Flags has begun to roll out an eight-commercial campaign using Mr. Six. The character doesnt dance as much and he talks now, but only to judge how good a time people are having.
He is the rater of fun, Barocas said. Borrowing from last seasons campaign, Mr. Six has taken over the more flags, more fun duties from Flagman, a young Asian man who would screech the slogan in an Asian accent.
Some groups were offended by last years campaign, including the Asian American Legal Defense and Education Fund.
Returning to Mr. Six was a matter of appealing to peoples sense of nostalgia, Barocas said.
Mr. Six will appear all summer at all U.S. locations, including Great Adventure in New Jersey. Oh, and he also Tweets now (twitter.com/TheRealMrSix).
One advertising company is feeling pretty good about the Mr. Six revival.
I wish him well, said Alan Kalter, CEO of Doner, which conceived the crazy old guy. Kalter said his team was dropped after the original run of Mr. Six, because the company thought they were out of touch. He said bringing the mascot back is a vindication of his vision.
The actor who plays Mr. Six is still a mystery. Barocas wouldnt say if its the same person as last time. She only said: Mr. Six is back.