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One less fro-yo place in New York
Photo credit: Urbanite
We noticed the other day that Yoqua Bar, on 23rd Street near Madison Square Park, is no more. Never checked out the place, but there are plenty of competitors in the vicinity for those with a taste for tartness on the tongue.
Still, we wouldn't dare call the fro-yo trend dead, although you would think that moment should be nigh or pretty much here. Perhaps the flatlining economy and the brutal start to winter (heck, it's not even winter yet) may conspire to undermine the countless array of frozen-yogurt places, or at least their continued growth.
For now, it seems one thing is certain: There is seemingly no end to new frozen-yogurt places, and no limit to creative plays on the words "yogurt" or "berry."
-- Rolando Pujol
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