OpenSky: Helping designers online
This fall, instead of wearing the same clothes as everyone else, check out OpenSky.com, where emerging designers might have just what you’re looking for.
What if your new online shopping mall had curators who actually guided you through what they liked and why? CEO and native New Yorker John Caplan started OpenSky as a marketplace in which small and emerging brands can join a community of 2.5 million-plus engaged social shoppers and grow their businesses. OpenSky gives these emerging brands everything they need to tell their unique stories. He wants you to empower the brands you love. Here’s how.
What’s on OpenSky.com?
OpenSky is Facebook for shopping, and a way for emerging brands to connect with consumers and for consumers to discover extraordinary product. It’s the opposite of Amazon.com. OpenSky is about discovery.
What trends do you see in the industry?
For macro trends, I see Facebook, Twitter and LinkedIn and what’s happening on OpenSky. They are free and easy to join, and filled with new discoveries. Consumers want to be independent and buy and discover new product. OpenSky is like a matchmaker. A small artisanal [group] of brands use OpenSky. People can discover and be passionate entrepreneurs.
Why come to OpenSky?
Shoppers come to OpenSky for they want a relationship with those that inspire them. At OpenSky, you can shop with friends and meet and interact with the best merchants from Dallas, Texas, to Williamsburg. OpenSky is a community where people can connect and exist in a social network.
What makes OpenSky different?
We are human. This is not a search box; it’s a social network where whatever you like comes up on my feed if you are my friend. And, my feed can consist of anything from food to phone cases.
Pre-OpenSky, what was your job?
I was the CEO of Ford Models.
Are there any similarities?
I was working with a community of creative models, hair and makeup people.
It was my job to empower them to build great careers. OpenSky helps emerging brands, so it has a similar mission.
What are your favorite New York haunts?
I grew up on Ninth Street in New York City. I love the Strand Bookstore and Washington Square Park. I miss Balducci’s and the feeling that the neighborhood store knew me and what my mother ordered weekly.
Where do you take your kids?
We go biking along the river.
What’s your favorite undiscovered place?
I love the beaches on Randall’s Island.
“Stay hungry, stay foolish.” – Steve Jobs