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P&G: Last call Dec. 31, but a new life awaits nearby (but maybe not for the sign)
Photo credit: Urbanite
The P&G sign during its last days at West 73rd Street and Amsterdam Avenue. (Photos: Rolando Pujol)
Dec. 31 will be your last chance to drink at the famed P&G bar on West 73d Street and Amsterdam Avenue. The 66-year-old Upper West Side watering hole has been forced out of its home and is moving several blocks up, to Columbus Avenue and West 78th Street.
This could also be one of your last chances to bask in the glow of P&G's great sign. It's not yet clear whether the great neon assemblage will be able to make the move to the former home of Evelyn Lounge, named after Evelyn Nesbit, who is said to have lived in what will be the P&G's new home.
The New York Times examines what happens to places that have to move, yet try to hang on to their old name, identity and, of course, clientele. Examples of this phenomenon are plentiful, from the Kettle in Greenwich Village to Le Cirque. And on a bigger scale, there are venues like Madison Square Garden that have hopped around town, far from their original haunts.
The Times zeroes in on the question:
But if drinking and dining have always been a moveable feast in New York, is charisma cartable? Can the character of everything from venerable pubs to palatial eateries migrate with their names and owners? This portability issue has gained new urgency in a season of economic disarray, when property owners are less willing to extend the leases of even the most beloved old-timers.
Urbanite is glad P&G will survive in a new form, and is rooting for that sign to make the trip, too, or at least find a caring new home.
-- Rolando Pujol
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