Prospect Park hosts B'klyn fest Great GoogaMooga
Despite New York having a strong claim to being the best city in America for both food and music, the top festivals for each always seem to happen elsewhere.
New York never had its own Coachella or South Beach Food and Wine Festival, but it's finally getting closer.
While not on the same scale as those events, the people behind Tennessee's Bonnaroo and San Francisco's Outside Lands festivals are bringing 75 food vendors, 35 brewers, 30 winemakers and 20 bands to Prospect Park in Brooklyn for the Great GoogaMooga.
amNewYork spoke with Kerry Black, co-founder and partner of festival producers Superfly Presents.
How did you put the Great GoogaMooga festival together? When we started Outside Lands, we looked at what we could do to differentiate it from other music festivals. We decided to highlight food and wine. It was a hit and started getting us into the world of doing great food offerings. It was a natural progression to do something more centered around food, hence the Great GoogaMooga.
Is it harder to produce a festival in NYC than other places? In some ways it's a little easier because we're based here and can take the train to Prospect Park. There's also so much here in terms of production and resources, versus bringing everything to a farm in Tennessee.
Where did the name come from? Our style is to think of really unique names that are fun to say. We got Bonnaroo by looking through old records and finding a Dr. John album called "Desitively Bonnaroo." This time, we found a song called "Great Googa Mooga" by the New Orleans R&B singer Lee Dorsey. We looked it up and found out it was a term from the 1940s or '50s that meant "Holy Cow!" or "Great Scott!"
What aspect of GoogaMooga are you most looking forward to? Probably the Hamageddon area. It will have its own feel, a hard-rock theme. We'll have a bunch of pork-related vendors, including an area where you can order flights of bacon.
Do you see this as an annual event? Definitely. We look at this as being one of the premier food festivals in the world for years to come.
If you go: The Great GoogaMooga is Saturday and Sunday at Prospect Park Nethermead in Brooklyn, Sat., 11 a.m. - 9 p.m.; Sun., 11 a.m.-8 p.m., general admission is FREE; VIP "Extra Mooga" tickets are $249.50, googamooga.com