Q&A: Access and perks on trendy travel site
It’s “A Small World” after all for CEO Sabine Heller, especially with the relaunch of her uber-exclusive travel website, A Small World.
“Those who take the time to travel want a memory that they can share and reflect on,” says Heller. “There is more to travel than visiting a monument.”
A Small World started in 2004 as one of the original private social networks for adults who weren’t using Facebook. With A Small World, wherever you want to go and whatever you want to do, you can travel like an insider. It’s like the Bohemian Grove meets Travel and Leisure. A Small World took the travel space and made it your life space. The inaccessible became accessible.
What is A Small World? A Small World is a travel website where you can have access to inaccessible experiences ... all over the world.
How much does it cost? The subscription is $105 per year.
How do you join? You have to be invited. Only 65,000 have applied on their own. Typically, members invite new members.
What’s unique about it? It’s an information aggregate by new people who share new information recommendations. It’s the ultimate word of mouth. ... People want to access new cultures and to be where people are.
What’s The Globalist? This is our blog where we clue you in to what’s the best of the best: new clubs, access to fashion, music and culture, or even a hot new bar.
What’s the Privilege program? This gives you access to hotels, bars, restaurants and where to meet locals. There are also discounts and special rates at hotels. On our mobile app you can have instant access to where members are.
What’s your marketing technique? We use word of mouth, and our members invite other members. Every subscriber gets a free week at an exclusive resort in St. Kitts, which opens in November. ... The ideal member is a citizen of the world and loves to travel.
What’s the charitable aspect? We partner with ... Plan International USA — specifically their Because I Am A Girl campaign — and New Light.
Favorite NYC restaurants? Omen, 15 East, Jean- Georges, Bar Pitti.
What’s your favorite thing to do in NYC? I love to head to Storm King Art Center or Woodstock.