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Rachel Zoe's blowout salon DreamDry opens doors
Photo credit: The new DreamDry salon in the Flatiron District, NYC. (Elizabeth Lippman for Shadow PR/ DreamDry)
Rachel Zoe: Celebrity stylist, reality star, fashion designer and now salon owner.
Thursday, the fashion world staple is opening her buzzed-about blowout salon DreamDry in Flatiron, with a Columbus Circle location slated to join it later this year.
The chic 17-chair salon - which amNewYork got a sneak peek of this week - doesn't offer haircuts or color (similar to its NYC competitor, the ever-expanding Drybar) - only blowouts and updos ($40 a pop) and express dry hair styling ($20-$30).
Customers choose from a menu of 12 styles inspired by Hollywood icons, like the Brigitte (voluminous waves) or the Audrey (a chic updo).
"A hairstyle is like an outfit - it deserves care and attention, and every day allows for a new twist on your own self expression," Zoe said in a statement.
Of note: DreamDry's amazingly long hours (6:30 a.m.-10 p.m.), speed (every service takes 40 minutes or less) a loyalty program and the personalized DreamDry Dossier, an online profile that stores clients' post-blowout photos and more.
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