Struggling Starbucks offers $2 afternoon promotion
This morning, our barista at 35th and 8th enthusiastically handed over our receipt and informed us of a special promotion: Come back after 2 p.m. and get a grande cold drink for $2, plus tax. (Which works out to about half the usual price)
Starbucks Gossip reports the chain has gone nationwide with the promotion, which began in select cities and requires making a purchase before 2 p.m. The promotion runs through Sept. 2 The chain is trying to "answer consumers' calls for more value at the chain, which has seen traffic drop as gas prices rise and consumer spending falters," the AP says.
The comments in the Starbucks Gossip thread are worth a read. This one caught our attention:
The (sweet?) irony is that the local shops were forced to do the $2 happy hour promos a decade ago, in the face of sbux predatory market practices.
And now the shoe is on the other foot.
Congrats. You are now fast food, sbux.
Unless you're a routine repeat customer, we're not sure how effective this will be. Will you visit again just to cash in on the deal? We won't.
-- Rolando Pujol