Supermarket backtracks on canning Alec Baldwin commercials
Alec Baldwin may not have friends in the airline industry, but his fans have come out in full force to support the actor after his flight flap.
New York-area supermarket Wegmans reinstated its TV commercials featuring Baldwin it pulled after the hot-headed "30 Rock" star was kicked off an airplane for not shutting off his iPhone on Dec. 6.
The supermarket chain, which has stores in New York , said it received "hundreds and hundreds of tweets, emails and phone calls" from fans who wanted the commercials to come back, compared to just a handful who wanted it banned.
"We regret ending the Alec Baldwin holiday commercials one week earlier than planned in response to a couple of dozen complaints," Wegmans said in a statement.
"We have decided to run the commercials again, effective immediately. Clearly, many more people support Alec," the company added.
While the ban is lifted, Wegmans spokeswoman Jo Natale told amNewYork the company is unsure when the ads will run.
A rep for the Long Island native said Baldwin was equally enthused to have the spots running again.
"We appreciate Wegmans' decision and the sentiment expressed in their statement," Baldwin spokesman Matthrew Hiltzik told amNewYork.
The commercials were filmed in 2010 and ran during that year's holiday season, and were revived this year after Thanksgiving only to be pulled days later.
Baldwin, 53, landed the Wegmans gig after saying that his mother, who lives near Syracuse, is a big fan of the supermarket.
The notoriously testy actor was booted from an American Airlines flight from LAX to New York after he refused to quit playing the addictive Scrabble-like game Words With Friends.
Baldwin live-tweeted his eviction, telling his nearly 600,000 followers: "Flight attendant on American reamed me out 4 playing WORDS W FRIENDS while we sat at the gate, not moving. #nowonderamericaairisbankrupt."
The fiasco turned in a pr nightmare, which Baldwin escalated in a Huffington Post blog slamming the airline for its service and treatment of passengers. He also shut down his Twitter account and has yet to return.
Alec Baldwin is far from the only celebrity to lose an endorsement deal over questionable behavior. Here are some of the more notable ones from the years:
Madonna: The "material girl" lost her Pepsi endorsement in 1989 because of her commercial for the soft-drink maker featured provocative scenes set to her hit "Like a Prayer."
Kobe Bryant: McDonald's and Nutella both dropped deals with the NBA superstar in 2003 in the wake of his sex assault trial.
Michael Phelps: After photos of the swimming sensation inhaling from a bong surfaced in 2009, Kellogg announced it would not renew its endorsement with the Olympic athlete.
Tiger Woods: After his monstrous infidelity scandal emerged in 2009, the golfing legend lost endorsement after endorsement, with some estimates running up the damage to hundreds of millions.
Gilbert Gottfried: The voice of the Aflac duck, the insurance company dumped the comedian's lucrative contract after Gottfried tweeted jokes about the Japanese tsunami.
Follow reporter Tim Herrera on Twitter: @tim_herrera