May 25, 2013
  • The ex-ugliest building in NYC to welcome Fossil shop

    Photo credit: Urbanite

    We told you recently about the demise of the facade of NYC's quite possibly ugliest building. As workers rehab the exterior, it seems the gritty Dr. Locke Shoes building is getting a serious makeover.

    The space will be taken over by a Fossil shop. It will be Manhattan's second Fossil outlet -- there's one already on Fifth Avenue. Another one in the city can be found in Elmhurst, at the Queens Center.

    Fossil has moved beyond just offering funky retro watches -- it's basically a lifestyle accessory business these days.

    Per Fossil's Web site:

    34th Street

    Fossil Accessory Store

    Coming Summer 2008

    38 W. 34th. Street

    New York, NY 10001

    (212) 594-5850

    The Dr. Locke building was a throwback to Herald Square's gritty past; the increasingly shiny present has caught up with 38 W. 34th St.

    -- Rolando Pujol

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