Throwback Thursday: I Love NY (and the Citi Never Sleeps)
Two longtime New York-centric campaigns were infused with new life this week. First off, New York has rolled out a revamped campaign centered around that reliable chestnut "I Love New York," a campaign that originated in 1977 at one of the low points in the city's history. Like the original set of commercials, the new campaign is aggressively promoting the state as a whole. Click here for a superb example of the original campaign, with great shots of New York in 1977 and that catchy Disco jingle penned by Steve Karmen. And click here for a nifty short documentary on the campaign's origins.
Later in the week, we learned that Citigroup was bringing back its "Citi Never Sleeps" campaign. The slogan, trotted out in 1978, served the financial giant well for a good chunk of the 1980s, before being dropped for other approaches, including "When, Where and How to Succeed". Our examination of our usual sources failed to turn up an example of the original "Citi Never Sleeps" jingle, but we did find a commercial with a memorable theme and effective use of the Citicorp Building, which you couldn't miss in many of the company's ads of that vintage.Click below.
-- Rolando Pujol