May 21, 2013
  • Throwback Thursday: No talking orangutans!

    Coronet, the children's furniture store in Westbury on Long Island, had some of the most memorable television commercials in New York City history. They tended to involve the two Coronet brothers, who would tout the store's offerings before telling us there's "no talking orangutans."

    If that wasn't memorable enough, another spot involved the Coronet boys with their mom, who also ably pitched for the shop. Her famous line also reverberates in the memories of longtime New Yorkers. The sons ask mom what's for dinner, and she responds, in classic Long Island dialect, "reservations!"

    Those commercials were remarkably effective. To this day, we know the address: 1111 Old Country Road in Westbury. Alas, no juvenile furniture awaits visitors to that address. Coronet closed in 1997 after a 40-year run.

    First up: The Coronet brothers -- and that orangutan ...

    ... and mom tells them what's for dinner ...

    -- Rolando Pujol

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